By the mid-1980s the youthful activists and hippies attuned to the advantages of body acceptance in the late 1960s and early 1970s began to feel their age. Quite a few appreciated that the Reagan years were kind to their pocketbooks. Many naturists began to enjoy the more sedentary life found at nudist clubs. With raising incomes, they were accepted by fkk club owners who might before have viewed them as free-beach riffraff. Meanwhile, many of the youth in the 1980s, who might have been expected to take up the naturist lifestyle and interests bought into the mass-marketing ploys of Madison Avenue--internalizing the promotion message that to be satisfactory in a techno-cool society, they must dress the part? Any body covering that could be sold for obscene gain (and rather with the business emblem on it for additional free advertising) was foisted on to this new generation. As more folks sought the solace of the natural environment, secluded beaches and hot springs, once free of the intrusion from authorities, became crowded with folks who either did not understand the website had been used bare for decades, or who were antagonistic to its continuing to be used that method. Complaints to the police created citations and arrests in numbers rarely seen before. The FKK office in Oshkosh received a growing number of calls for advice about existing sites whose clothing-optional status was under attack. Guidance was sought by naturists who'd been mentioned, often without warning, just for being nude at a beach. FKK recognized that it must develop a means of meeting these challenges while continuing the mission of boosting naturism through the journal, parties, and the network of beach support groups, Naturist clubs, and SIGs.